Melanie has worked in market and social research for nearly 20 years. She has worked across the breadth of the industry – agency side, client side, freelance and as a lecturer. She has served in both a business and a consumer context, managing qualitative and quantitative research projects with stakeholders, consumers, service providers and employees.
Over the last 4 or 5 years Mel has worked as an Associate of several agencies, offering a senior pair of hands on a project by project basis. She has worked on a range of interesting and cutting edge projects, ranging from projects on behalf of key government departments among key stakeholder groups, to depths with some of the most vulnerable groups of people across society. She has conducted various branding and advertising evaluation projects for leading high street brands and has worked tirelessly with youth markets and young people trying to work out what makes them tick. She has utilised various research approaches, including face to face depths, interviews across Skype, moderating online communities, workshops, online focus groups and the more traditional face to face groups.
Melanie has worked in the heart of government at the Central Office of Information (COI), informing and driving communication and marketing campaigns. She also spent many years in the private sector, managing research projects on behalf of leading high street brands, such as Selfridges, Arcadia group and Lloyds TSB.
Melanie taught research methods on the University of Westminster’s MA/MSc Applied Market and Social Research from 2010 to 2013, which encompassed the MRS Diploma and has taught on the Research Academy modules since the Research Academy was in its infancy.
Melanie holds an MA in Sociology and Social Research from the University of Leeds and a BA Hons in Sociology and English Literature.
She is a qualified netball coach and still plays netball as regularly as possible, whilst the creaking shoulder and knees allow. She is a keen artist and attends regular life drawing classes!